ASHLEY FURNITURE

I had the honor of relocating to Tampa, Florida, to serve as a Marketing Intern for Ashley Furniture, the world’s largest manufacturer. During my internship, I gained valuable, hands-on experience in social media marketing by contributing to three core areas: Organic Social, Paid Social, and Influencer Marketing.

• Organic Social: I developed and executed five months of organic content, building trend and holiday-heavy calendars while identifying viral opportunities. One in-store TikTok trend I helped create went viral, reaching over 380k views organically on TikTok and when boosted, taking up $22,500 in ad spend, it achieved over 8.2 million impressions and a strong ROAS of $8.66, showcasing the success of my content strategy and execution. This became one of the brand’s top-performing pieces of content since 2022.

• Paid Social: Focusing on paid media, I utilized ad manager platforms such as Meta, Snapchat, TikTok, Pinterest, and Google Shopping to optimize ad performance, analyze key metrics, and strategically allocate ad spend. I helped build trafficking sheets, which served as detailed blueprints for campaigns by organizing placements, targeting, budgets, and tracking codes, ensuring accurate setup and efficient management across multiple ad platforms.I also utilized tools like Hootsuite and CreatorIQ to streamline campaign management and influencer collaborations, gaining valuable hands-on experience in multi-platform paid social media marketing.

• Influencer Marketing: Leveraging CreatorIQ, I sourced influencers with high engagement rates for campaigns like house makeovers, Grand Openings, and VIP events, including the Daytona Grand Opening and collaborations with creators like Pentatonix and Kaitlyn Bristowe. I managed influencer outreach, budget negotiations, and deliverables, ensuring seamless execution and impactful results.

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As an Intern for Ashley, I honed my skills in content creation, performance analytics, influencer relations, and strategic campaign execution, contributing to Ashley Furniture’s digital success and building a portfolio of measurable outcomes.